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How much are missed calls costing your business?
Plumbers, HVAC techs, cleaners and other service pros miss calls while they're on a job. Enter your own numbers to estimate what those missed calls are worth each month.
Unanswered calls during business hours, excluding obvious spam.
Example default — the rest are existing customers, vendors, etc.
Example default — callers who don't leave a message or call back.
Out of new inquiries you do talk to, how many become paid jobs.
Typical invoice for a new customer's first job.
- ≈ 43 missed calls a month
- ≈ 5.2 lost jobs a month
An assumption, not a promise — try a cautious number.
That would be about $7,015 a year back.
Get My Free Quote See an online booking demo →How it works
A simple, transparent formula
No hidden multipliers or industry averages. The result is only as good as the numbers you enter — so pull a month of call logs if you can.
× % new inquiries
× % who go elsewhere
× close rate
× average job value
= lost revenue / month
Questions
How is the lost revenue calculated?
Missed calls per week × 4.33 weeks × the share that are new jobs × the share who call a competitor instead × your close rate × your average job value. Every input is yours to change; the defaults are only examples.
Where do the default numbers come from?
They are placeholders to show how the calculator works, not industry statistics. For a reliable result, check your phone log for a typical month and use your own close rate and average ticket.
How can I find my missed call count?
Most business phone systems and mobile carriers show missed and unanswered calls in the call log. Count calls from unknown numbers during business hours, and separate spam and existing customers if you can.
Does online booking actually recover missed calls?
It gives callers who don't reach you a next step: book a slot or request a quote online. How many use it depends on your customers and services, which is why the recovery rate is an adjustable assumption here rather than a promise.
Want the full picture? Read The True Cost of Missed Phone Calls.
Turn missed calls into booked jobs
We build online booking and instant quote tools for service businesses, so callers who can't reach you still have a next step. Written scope and fixed price within 24 hours.
- From $1,900
- Live in 7–14 days
- You own the code